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- Vineyard broke ground on its first grocery store, Bella's Market, addressing residents' long-standing concerns.
- The 40,000-square-foot store will be a major amenity in the Utah City community, enhancing social interactions.
VINEYARD — One of Vineyard residents' biggest gripes is about to be eliminated after a groundbreaking ceremony for the city's first grocery store.
For years, Vineyard residents have complained about the lack of grocery stores in city limits, with the closest being across the freeway in Orem.
On Feb. 13, officials broke ground for Bella's Market, located at 875 N. Main Street, as one of the first major amenities to be part of Utah City. The 40,000-square-foot store is a "thoughtfully designed" and "inspired by the pedestrian-oriented communal experience of Utah City," a statement from Utah City said.
"I am thrilled we have been able to work alongside the developers to bring Bella's Market to our community," said Vineyard Mayor Julie Fullmer. "This project is a testament to our shared commitment to delivering much-needed grocery options years ahead of what others might have been able to achieve. Bella's Market will provide an additional anchor to our growing downtown that not only provides fresh food but will create a dynamic space for our residents to gather and connect."
Utah City is a 700-acre mixed master plan community located on the eastern shore of Utah Lake. According to its website, Utah City is planned to be a sustainable, urban center that prioritizes walkability and wellness.
"We are thrilled to see Bella's Market starting to come to life," said Abel Porter, partner at Bella's Market. "This project has a lot of excitement surrounding it."
The layout of the store is designed to encourage social interactions and engagement among shoppers, the statement said. Architecture firm RDC is leading the design for the grocery store.
"RDC works with clients to bring the latest trends to each demographic and incorporate technology that is cutting edge to the grocery environment, including sustainability and customer experience initiatives," said Terry Todd, principal with RDC.
The construction for Bella's Market is led by Flagborough, which is one of the main developers of Utah City, and is expected to be completed later this year. Hiring will begin in the fall with an opening date at the end of the year.
"The addition of a grocery store was the most highly requested feature for Utah City — we heard that request time and time again. So, we set out to bring this vision to life and create a market that not only offers great essentials but also serves as a hub for the community through the attached café and restaurant," Porter said.
Bella's Market will be working with operating partner Lee's Marketplace "to offer customers high-quality products at family-conscious pricing," the statement said.
"Bella's Market is an exciting project with a shared vision of what the Vineyard community has been needing," said Jonathan Badger, CEO of Lee's Marketplace. "We are happy to be part of bringing a neighborhood gathering place with local fresh foods, a drive-thru pharmacy and friendly team members. We look forward to welcoming the community to their new store as we continue to progress toward opening the doors."
Utah City will be posting monthly updates on construction and community projects on its social media page.
