Estimated read time: 4-5 minutes
To thrive as a business, offering excellent products and services is the foundation. However, in today's era of highly informed consumers, that alone won't cut it. Businesses aiming for success in 2025 and beyond must also master the art of effective online marketing.
For business owners, this can be a source of frustration. You're an expert in your field, but what about online marketing? Where do you even start and what gets the most bang for your buck?
To cost-effectively reach new customers online, drastically increase conversion rates and build a future-proof brand that's visible 24/7, your business needs the power of SEO, or search engine optimization.
Lose the search, lose the customer
Why is SEO so important? Because it takes advantage of where the customer journey begins — online searches.
Take a look at these staggering numbers:
- Google processes nearly 6 million searches a minute.
- 46% of those searches are looking for solutions locally.
- 60% of consumers begin their product research with a search engine.
- 47% of buyers viewed 3-5 pages of content on a website before engaging.
As a business, you desperately need a piece of that pie.
SEO means improving your website so more people can find you on search engines. Businesses that show up first in search results do so by following a strong and steady SEO plan. Without a good SEO strategy, you're losing out on customers looking for what you offer.
SEO Is the most cost-effective online marketing strategy for long-term success
Many business owners approach online marketing with their priorities out of order, focusing on paid ads and social media instead of finding the right balance with SEO.
The truth is that SEO offers the longest-lasting and most cost-effective approach to online marketing. Check out some of these statistics related to SEO:
- SEO drives 1000% more traffic than social media
- Customer acquisition cost of SEO is 87% less than that of paid ads.
- Business-to-business companies generate two times more revenue from organic search than any other channel.
While putting out frequent posts on social media or throwing money at ads may bring some immediate results, the effects are short-term and can often be costly. SEO is the long-term online marketing strategy that compounds over time.
Consistently creating SEO assets for your website can pay out big dividends in the form of higher keyword rankings and increased traffic down the road.
Engaging in local SEO can give you a massive advantage
For businesses that operate locally, it may be tempting to forego SEO in favor of a more boots-on-the-ground approach. This is a mistake! Some of the biggest opportunities for local businesses lie in the implementation of local SEO strategies. Here is some food for thought:
- Customers are (close to) three times more likely to consider a business if they have a complete business profile on Google Search/Maps.
- 75% of mobile searches with local intent result in an in-person store visit within 24 hours.
- 58% of businesses don't optimize for local SEO search (let this settle in for a minute... think of the advantage your business will have!)
What a winning SEO strategy looks like
BKA Content, a top Utah-based SEO content agency, has helped many clients (both local and national) tap into this huge online prospect pool.
A winning SEO strategy may look a little different depending on the business, but it usually includes a combination of website/competitor analysis, in-depth keyword research and strategy, consistent content creation, high-quality link building, local SEO and on-page optimization.
For example, we helped a premier client increase their website visits from 4,000 visits per month to 60,000 by implementing a winning SEO content strategy.
Work with an SEO partner you can trust
SEO can be daunting, especially when you're not an expert or don't have the time for it. And because implementing a solid SEO strategy can take time to bear its fruits, some businesses can give up on it before the results (and dollars) come in.
That is why it's best to have a team of experts by your side. By working with a local partner in Utah like BKA Content, your SEO enhancements would be in the right hands. BKA has been in the industry for 15+ years and served over 1,000 clients. Their proven track record is proof of what they can do for you.
Want to discover how BKA Content can boost your business with SEO? Visit their website for a free SEO content audit, and see how they can take your results to the next level.
