Estimated read time: 5-6 minutes
In today's hypercompetitive economy, mobile apps are quickly reshaping how businesses operate and interact with customers. Sure, you can dabble in tried-and-true methods of marketing and engagement like mailers, billboards and TV spots, but mobile apps have proven to be a better way forward than those charming, yet dated strategies.
Where a custom mobile app used to be reserved just for big corporations, they are now essential tools for businesses of all sizes to stay competitive, build brand loyalty and drive revenue.
Here's why a dedicated mobile app from Utah-based AppsTango is no longer just a nice-to-have feature, but an essential tool for any business looking to thrive in an online world.
Increased engagement and brand visibility
People spend a lot of time on their phones. Kristen Fischer of Health.com reports that people spend about six hours per day on screens—primarily smartphones—which means mobile apps are a powerful and easy way to draw attention to your brand and maintain a presence in front of current and potential customers.
Once downloaded, an app keeps your logo, offers, deals and other messages right on a user's home screen, providing passive exposure and making it easy for customers to browse your products or services whenever they need them — or even when they're bored.
Think of a custom app like having your personal business card forever in your customer's pocket but with far more interaction and usefulness.
Improved customer loyalty and retention
Having a mobile app for your business allows you to connect with customers through personalized notifications, promotions, offers, loyalty programs and more. For example, few people can resist a time-sensitive offer for big rewards on repeat purchases or a restaurant offering a special deal for frequent diners. Boris Abaev of Forbes.com wrote that these incentives not only drive repeat — and frequent — business but foster a sense of loyalty by giving customers special perks and access to deals and promotions, making them more likely to choose your brand over the competition.
Abaev continues, "Any business dreams of customers who are loyal once and forever. On their part, the users want to find a brand with an app that has all they need … Relevant, timely and engaging communication with consumers through the brands' mobile apps can help increase audience loyalty. Brands' mobile apps are now one of the key tools in building a strong emotional connection with consumers. In turn, loyal users are a powerful growth driver for both the product and the brand as well as a serious competitive advantage."
Real-time customer insights
One huge advantage that having an app provides over old-school marketing techniques is the ability to tap into instantly-available customer data. With a custom app from AppsTango, you are able to access real-time analytics, including insights into customer preferences, purchasing behaviors and app usage patterns.
Omar El Bahr of Entrepreneur explains that this data enables businesses to make better decisions on everything from product development and marketing strategies to determining margins and inventory planning. In short, having good information always leads to better inspiration, and a mobile app can be a huge help in working smarter, not harder.
New revenue opportunities
Everyone wants to make more money, and the app market is one huge way that businesses can start cashing in on previously untapped sources of revenue. For example, in-app purchases, access to premium features, and subscription models can generate a significant amount of income in addition to the regular sales of products and services. Just in 2023, Statista reports that apps generated more than $171 billion in revenue.
Additionally, for businesses that rely heavily on purchase transactions, having an app can make it easier for customers to complete repeat purchases quickly and without the headache of having to search for what they need, making it more likely they'll continue their repeat business in the future. Additionally, if your services are primarily online, apps can also make it easier to offer tiered services or additional content, boosting revenue from customers who want more of what you're offering.
A better, more direct line of communication
With a mobile app, it's easy to keep a direct line of communication with customers. Unlike social media, where algorithms and ads can be a business's worst nightmare, a mobile app allows businesses full control over how and when they communicate with users. Push notifications, for example, are just one way that you can instantly inform customers of sales, product launches or other events and offers, exactly when it matters most.
Got an app idea? We can build it!
Whether your business is large or small, investing in a custom mobile app from AppsTango is a strategically brilliant move that will pay dividends in customer loyalty, engagement and revenue for years to come.
AppsTango has helped businesses of all sizes in Utah and across the country build custom mobile apps.
Google reviewer Brian S. said, "I have worked with the AppsTango team for my mobile app project and I must say they are an incredible team of experts."
Another Google reviewer, Victoria P. wrote, "Appstango has been an incredible company to work with. They developed an MVP for me that was far beyond what I expected in quality and value. I highly recommend them and I am excited to continue my project with them."
If you're ready to grow your business, creating a mobile app is the obvious way forward, and AppsTango is ready to help, no matter what your needs are. Contact AppsTango today to get started.
