Estimated read time: 4-5 minutes
In today's business landscape, having a custom-built mobile app for your business can be a game-changer. Having an app can revolutionize how you interact with customers, boost visibility and greatly expand your reach.
As much fun as it is to utilize traditional marketing methods like billboards, mailers and TV spots, as a business owner it's time for you to leverage what's already in front of so many people for hours a day: their screens.
Increasingly, more customers are engaging with mobile apps to connect with their retailers. Harald J. Van Heerde, Isaac M. Dinner and Scott A. Neslin wrote in their article for the International Journal of Research in Marketing, "We find that apps generate more incremental sales among distant customers compared to near customers, and more incremental sales among offline-only customers compared to online customers … Consistent with our segmentation results, we find that the users with the greatest purchase lift … due to app usage are those that are distant and offline-only. Our results confirm the economic value of retailer apps and their role as a segmentation strategy to enhance customer engagement."
This shift is especially important for small businesses competing in saturated markets. Creating a mobile app not only levels the playing field but provides businesses with an intuitive, easy-to-use platform that can attract and retain customers more effectively than traditional methods of marketing.
Here are just a few ways a custom app from Utah-based AppsTango can revolutionize your business.
App revenues keep growing
The impact of mobile apps on businesses can not be overstated. According to Statista, there were more than 257 billion app downloads in 2023. In 2020 that number was 218 billion downloads, and it's only forecasted to increase. In 2023 alone Statista reports that apps generated more than $171 billion in revenue.
With such impressive numbers, it's clear that mobile apps offer substantial benefits and growth opportunities to businesses both large and small, across all industries. Whether you are a startup or a large corporation, an app can be a critical — and essential — component for marketing and bringing in cash.
Stay in front of your customers — literally
Mobile apps also allow you more face time with your customers, every day. Once a user downloads your app, your logo and brand become a fixture on their phone's home screen — probably forever. It's a passive exposure, kind of like a billboard or business card, but even better because they see it all the time.
Additionally, apps allow for real-time and consistent engagement through notifications, promotions, offers and messages, making it easier to drive engagement and increase sales.
Kristen Fischer of Health.com reports that most people spend about six hours per day looking at a screen, with several of those hours being their personal smartphone. Take advantage of all those phone checks by having your app from AppsTango on their home screen.
Ease and accessibility that lead to sales
One of the main advantages of having an app for your business is the convenience it offers, both for your business and your customers. Apps are perfect for creating a positive customer experience and providing fast and easy access and information to services and products — and then converting that interaction to a sale.
Venkatesh Shankar and Unnati Narang wrote for the Marketing Science journal and found that, "... app adopters buy 33% more frequently, buy 34% more items, and spend 37% more than non-adopters in the period after app introduction. At the same time, they return 35% more frequently, 35% more items, and 41% more in dollar value. Combined, app adopters spend 36% more in net monetary value. Furthermore, app adopters' purchases in both the online and offline channels increase after app launch"
Got an app idea? We can build it!
The app business continues to grow, and AppsTango is here to help you ride the wave. The research and data back it up: businesses that embrace apps will have a huge competitive edge in the market. By having AppsTango develop an app for you, you are bound to enjoy new revenue streams, increased customer loyalty and brand exposure.
AppsTango has helped small and large businesses in Utah and across the country build Custom mobile apps.
"AppsTango is highly responsive, flexible and delivers on time," said one customer.
"Working with AppsTango provides the additional benefit of human involvement in the process of building valuable applications. It's terrific working with smart people who adjust quickly and provide high-quality applications, especially when our requirements are complicated," shared Amber Alert GPS, another AppsTango customer.
If you're ready to grow your business, creating a top-notch app is the way forward. AppsTango is ready to help bring your app dreams to life with professional, affordable development tailored to your business's needs, no matter how unique they are.
If you're ready to start ramping up your business and see the results for yourself, contact AppsTango today and let them bring your vision to life.
