Estimated read time: 2-3 minutes
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
Keith McCord ReportingAn odd-looking black and white logo caught our attention this morning. Signs and helium filled balloons were scattered around town and we spotted a large one drapped over a billboard on I-15. So what's it all about? Is it the beginning of a new product or marketing campaign?
Tom Dickson of Orem owns Blendtec, a company that makes heavy duty kitchen blenders. To demonstrate just how heavy duty, Tom has been grinding up everything from marbles, to leaf rake handles, to golf balls, and putting the videos on YouTube.com.
Low tech yes, but also extremely effective. The videos have been viewed millions of times and people are now sending requests to Tom on other items to blend! He updates the video each week!
Then there's Colonel Sanders, at least a giant likeness of him, laid out in the middle of the Nevada desert!
Jorgen Moller, Pres/CEO Snaplock Ind.: "KFC, they called us with an unusual project, is what they said."
It's definitely very unusual! KFC just unveiled its new updated logo of the colonel and hired Salt Lake's Snaplock Industries to produce the giant image and unveil it. It's 87-thousand square feet in size!
Jorgen Moller, Pres/CEO Snaplock Ind.: "Yeah, I think they wanted a quick, big bang with this new logo. And what they got was this is the largest ever corporate image made."
He says it's the only corporate image that you can see from space. In fact, KFC produced a satellite image, zooming in from high above the earth, to prove it!
Nancy Panos Schmitt teaches marketing at Westminster College. She likes the KFC campaign and says in advertising these days, it's anything goes.
Nancy Panos Schmitt: "Charmin, the toilet paper people, have just flooded times square with big big big rolls of toilet paper."
Big pictures of Harland Sanders to simple black and white logos on a small sign -- with the holiday shopping season upon us, these images are begging for our attention.
