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NEW YORK — Major League Baseball teams will have ads on their helmets during the postseason. MLB has reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year. Ads of 5-by-0.92 inches will be on each side of every helmet featuring "STRAUSS" in capital letters in white alongside the company's ostrich logo silhouetted by a red square, with an alternate color for red helmets. Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025-27.
