'He was a collector of people; he loved people so much'

Newspaperman extraordinaire Gary Neeleman, who died last week at the age of 90, is seen with Rose Neeleman, his wife of 67 years, at his side, in this undated photo.

Newspaperman extraordinaire Gary Neeleman, who died last week at the age of 90, is seen with Rose Neeleman, his wife of 67 years, at his side, in this undated photo. (Family photo )


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SALT LAKE CITY — If the earth is spinning slower this week, if the pace of mankind seems to have dropped off a notch, there's a very good reason. Gary Neeleman has left the planet.

After packing more into a single lifetime than was thought possible for a mere human, Gary Neeleman passed away last week at the age of 90. Starting out as a cub reporter for United Press International in Brazil in 1958, he was in charge of all of Latin America and the Caribbean by the time he left the wire service in 1985 to spend another 17 years with the Los Angeles Times Syndicate. After that, at an age when most people retire, he launched his own consulting firm that he ran for another 20 years. You'd be hard pressed to find a newspaper or broadcast company anywhere in North or South America that didn't know and respect Gary Neeleman.

On top of that, he found the time to write 17 books, most of them as co-author with Rose Neeleman, his wife and ever-present companion; to participate in various volunteer service organizations, including the Partners of the Americas and as a Latter-day Saint bishop; and to act as honorary Brazilian consul for the state of Utah from 2002 until the time of his passing.

But for all he did and accomplished, it was Gary Neeleman's love affair with people that is his legacy. As his son David Neeleman says, "He was a collector of people; he loved people so much."

I found this out in 1998 when Gary and Rose Neeleman moved into the office next door to mine in the Deseret News building on First South — and he collected me.

No matter how busy he was, no matter how many papers he was juggling, he would always, and I mean always, make it a point to say "hello" and stop and talk as he was rushing past my door.

Thus began a friendship that, thanks to Gary and Rose Neeleman, lasted the next quarter-century.

Gary Neeleman was the kind of person who would say, "Let's do lunch," and mean it.

His interest in people was insatiable. Ask any of the "ink-stained wretches" he mentored in the newspaper business, or the multitude of Brazilian expats and visa workers he helped (for no pay) during his two-plus decades as Brazilian consul.

In a recent photo taken at the family's ranch bordering Zion National Park, Gary and Rose Neeleman are flanked by their seven children, from left, John, David, Pam, Julie, Stephen, Lisa and Mark. Gary Neeleman passed away last week at the age of 90.
In a recent photo taken at the family's ranch bordering Zion National Park, Gary and Rose Neeleman are flanked by their seven children, from left, John, David, Pam, Julie, Stephen, Lisa and Mark. Gary Neeleman passed away last week at the age of 90. (Photo: Family photo)

But it was for his family that Neeleman reserved his most undivided attention. Pretty much without exception, any conversation with Neeleman included stories about Gary and Rose Neeleman's seven children and their 86 grandchildren and great-grandchildren.

As much as Neeleman had going on, and it was always a lot, he never forgot his family, never left them behind. I remember him and Rose Neeleman telling me that when their kids were school-age they would spend summer vacation traveling the country in a van as Neeleman did his job visiting newspaper offices and TV stations. The idea was to keep the family intact and expose the children to as much of the world as humanly possible.

During the school year, or when Neeleman's trips took him out of the country, he would call home every night and talk to each child individually "in case they had something they needed to run by him," remembered Rose Neeleman.

That kind of upbringing resulted in adventurous, curious kids who felt confident and secure enough to go off in a variety of directions.

Gary Neeleman talked about them constantly: the lawyer (John Neeleman), the airline mogul (David Neeleman), the resort manager (Julie Neeleman Millard), the doctor (Stephen Neeleman), the supermom of quadruplets (Pam Neeleman), the convenience store entrepreneur (Lisa Neeleman), the Brazilian businessman (Mark Neeleman).

When the grandkids started coming, it was the same story, new generation. Neeleman took them on his business trips, he and Rose Neeleman attended their games, their recitals, their graduations, giving them the same kind of attention they'd given their parents. Neeleman talked about them constantly, too.

Nothing slowed Neeleman's intense interest and connection to his posterity, not the loss of most of his eyesight due to a jogging accident and botched surgery when he was 70, not the stroke he suffered at 80, not the car accident that sent him and Rose Neeleman to the hospital in early 2022, not the fall while taking out the garbage later that year that broke his hip and hastened his demise.

This photo shows the extended Neeleman family, circa 2023. At the time of Gary Neeleman's passing last week, Gary and Rose's posterity stood at 93.
This photo shows the extended Neeleman family, circa 2023. At the time of Gary Neeleman's passing last week, Gary and Rose's posterity stood at 93. (Photo: Neeleman family)

He was at a rehab center near his house in Sandy the day before he died, regaling the nurses about his famous quarterback grandsons (Zach Wilson in the NFL and Zach Wilson's brother Isaac Wilson at the University of Utah). "He was always so nice to the nurses, and they were just enamored of him," says David Neeleman.

The following day, however, things went downhill fast, and it became clear that the patriarch was nearing the end.

No sooner had the family grapevine delivered the news than the rehab center's parking lot started to fill up. When Mark Neeleman called David Neeleman to tell him Dad was faltering, he cut short a meeting and raced to the scene, one of the first to arrive.

He describes an afternoon of "a steady stream of visitors, just nonstop."

The kids, grandkids and great grandkids within driving distance arrived in person; those out of state tuned in via FaceTime. Hooked up with oxygen and morphine, Gary Neeleman talked to them all, these people he knew like his own name. "He told them he loved them, and they told him they loved him," says David Neeleman. "When Julie showed up (after driving the length of the state from Orderville), he said, 'so how are things at the ranch?' He was alert and sharp until the last minute."

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Lee Benson, Deseret NewsLee Benson
    Lee Benson has written slice-of-life columns for the Deseret News since 1998. Prior to that he was a sports columnist. A native Utahn, he grew up in Sandy and lives in the mountains with his family.

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