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The Big 12 has embraced its place as the Power Four conference with the greatest depth, where the difference between No. 1 and No. 16 is small and the potential for highly competitive games each week is high.
The Hotline generally agrees with this narrative. There are no blue-blood programs stocked with blue-chip talents in the Big 12. There are no equivalents of Ohio State or Georgia. No clear and obvious national title contenders.
That said, nuance is required when assessing the 16-team conference race.
There is a marked difference in roster quality between the top and bottom tiers. A handful of teams could win the conference, and a handful could finish last. But the gap is substantial. Not every game will be close. Not every week will be lined with upsets.
The Hotline was able to identify teams as contenders, pretenders and also-rans without much trouble. The complexity came when attempting to distinguish teams within each grouping.
We don't pick ties. We hate picking ties. But there will be ties.
Oh yes, there will be ties.
1. Utah
The Hotline has been asked repeatedly how the Utes will adjust to life in the Big 12. We think the question should be flipped: How will the Big 12 adjust to the Utes? They are the team to beat thanks to the combination of coaching acumen, first-rate quarterback (Cam Rising) and stout offensive and defensive lines. Assuming injuries revert to the norm after a hellacious barrage last season, Utah is the best bet to represent the conference in the CFP.
2. Oklahoma State
We considered picking the Cowboys to win the Big 12 and would not be surprised if they emerge as the last team standing. Coach Mike Gundy has a veteran quarterback (Alan Bowman) and returning starters across all position groups. But every analysis by the Hotline supercomputer spit out the same conclusion: Utah's offensive line will dominate the head-to-head meetings, in Stillwater and the conference championship.
3. Kansas State
The Wildcats warrant immense respect after winning 19 games over the past two seasons — don't be surprised if they end up playing for the conference title. Chris Klieman must retool his offense, with sophomore quarterback Avery Johnson in the lead role, but KSU's defense should be one of the Big 12's best. (The secondary is stellar.) And not for nothing: The road schedule is entirely manageable.
4. Arizona
Once first-year coach Brent Brennan secured the core of his roster — only a few players followed Jedd Fisch to Seattle — the Wildcats vaulted onto the top tier of contenders. There's plenty to like, starting with the elite aerial tandem of quarterback Noah Fifita and receiver Tetairoa McMillan. But could unprecedented expectations (both internal and external) change the dynamics and create unexpected potholes?
5. Kansas
The Jayhawks were picked fourth in the Big 12 preseason media poll, which probably pleased coach Lance Leipold. (Let other teams deal with the pressure and bake in the spotlight.) Assuming quarterback Jalon Daniels' back holds up, KU has more to like than dislike across the two-deep. But we wonder about the front seven, which faces several of the best offensive lines in the conference.
6. Iowa State
After a regression in 2022, coach Matt Campbell re-established his program last season as the Cyclones went 6-3 in league play. Will the trajectory continue, or stall? They are stout throughout many of the key position groups, from quarterback to the lines of scrimmage to the defensive backfield. But the lineup of November opponents is brutal. We expect a fast start and slow finish in Ames.
7. Texas Tech
The Hotline has a slightly more optimistic view of the Red Raiders than other prognosticators, a view based partly on a schedule that does not include Utah, Kansas or Kansas State. That might not seem like much, but one additional victory could be the difference between seventh and 10th place, or eighth and 12th. Also, TTU has one of the top pass-catching groups in the conference.
8. West Virginia
The Mountaineers won five of their final six games last season, return starting quarterback Garrett Greene and possess a stellar offensive line. So why the modest outlook? Their nonconference schedule is challenging and could exact a toll during the early part of league play, when they face Kansas, Oklahoma State, Iowa State, Kansas State and Arizona in succession. Relief comes only in November.
9. UCF
The Knight's first season in the Big 12 started poorly but ended with three wins in the final month. There's good reason to believe the momentum will carry over for fourth-year coach Gus Malzahn. If quarterback KJ Jefferson plays to his potential after transferring from Arkansas, UCF could sneak into contention.
10. TCU
Sonny Dykes has spent six years as a head coach at the Power Five level, four at Cal and two at TCU. He has one winning season: The improbable, magical run to the national championship game in 2022. So forgive our unwillingness to take a leap of faith with the Horned Frogs, who drew one of the Big 12's toughest conference schedules. This is a critical year for the Dykes regime.
11. Baylor
Coach Dave Aranda occupies arguably the hottest seat in the conference following two disappointing seasons. It's difficult to envision a material change in the Bears' trajectory despite all the returning starters at his disposal. Once momentum is lost and the dark clouds descend, the negativity tends to stick.
12. Cincinnati
The halcyon days of Luke Fickell, Desmond Ridder and Top 25 rankings seem like a decade ago for the Bearcats, who posted one conference victory last year during their inaugural Big 12 season. Will 2024 be any better? Yes, but only on the margins. UC isn't ready to compete for a top-half finish, much less morph into a true contender.
13. Colorado
The Buffaloes didn't have the proper personnel on the lines of scrimmage to compete in the Pac-12 last year. Those issues have been addressed by coach Deion Sanders, which should result in a better product each week. But the schedule is extremely difficult. CU plays all the top teams in the Big 12 and faces an arduous lineup of nonconference opponents. Five wins overall, and three in conference play, feels about right.
14. Arizona State
No team in the Big 12 has more uncertainty at quarterback than the Sun Devils. No team enters the season with more questions at the skill positions. And no team plays a tougher conference schedule. Add it up, and Kenny Dillingham faces challenges that make 2024 seem like it's the first year of a massive rebuild, not the second. If any coach with just three wins to his name ever deserved a raise, it's Dillingham.
15. Brigham Young
Year 2 in the Big 12 will resemble the Cougars' inaugural season in the conference, when they won just two games and often were beaten resoundingly. Kalani Sitake's seat is warming rapidly as a result, and the roster doesn't possess enough playmakers to cool the temperature. Also, the schedule is rigorous: If the Cougars don't beat Baylor on Sept. 28, they might not collect their first conference victory until November.
16. Houston
The Cougars shrewdly hired Willie Fritz from Tulane to replace Dana Holgorsen but don't have enough of anything to escape the bottom tier. They could very well lose ground relative to the competition as Fritz undertakes his renovation project. That said, if the Cougars finish last, they will probably have company.
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Jon Wilner has been covering college sports for decades and is an AP Top 25 football and basketball voter as well as a Heisman Trophy voter. He was named Beat Writer of the Year in 2013 by the Football Writers Association of America for his coverage of the Pac-12, won first place for feature writing in 2016 in the Associated Press Sports Editors writing contest and is a five-time APSE honoree. You can follow him on Twitter @WilnerHotline or send an email at jwilner@bayareanewsgroup.com.
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