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From Krispy Kreme to Raising Cane's, why we'll wait hours for a new store

Patrons line up outside the Cheesecake Factory in Murray as the restaurant opens its doors for business Thursday, Nov. 1, 2007. Why are so many willing to wait in line for hours when a new store opens?

Patrons line up outside the Cheesecake Factory in Murray as the restaurant opens its doors for business Thursday, Nov. 1, 2007. Why are so many willing to wait in line for hours when a new store opens? (Jason Olson)


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KSL reported last week that Cheesecake Factory plans to open its first Utah County location, in Orem's University Place, where Los Hermanos currently resides. While construction is set to begin immediately, no opening date has been announced.

To read the full story go to Deseret.com.

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