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ORLANDO, Fla. — The Orlando Magic have rebranded their arena as Kia Center, a change that ends the building's 13-year run of being known as Amway Center. The transition to the new name has been underway for some time; by the unveiling Wednesday morning, the Kia logo was already in place on one of the banners that hangs over the court, plus on the basket stanchions. Security workers had new vests with the logo and employees were being given new swipe access cards with the building's new name. Terms of the new naming rights deal were not disclosed.
