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LAGUNA NIGUEL, Calif. — A Southern California auction house says a jersey worn by Kobe Bryant in his rookie season has sold at auction for $2.73 million. SCP Auctions says the buyer wants to remain anonymous as does the seller. David Kohler of SCP Auctions had estimated the jersey from the 1996-97 season would fetch between $3 million and $5 million, but it came up short. Another of Bryant's rookie jerseys went for $3.69 million last year, which is the highest price ever for a basketball jersey.