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Los Angeles (dpa) - Forget the shoes and put away those diamonds. A survey has found that women prefer tech gadgets like plasma televisions and Ipods to more traditional luxuries like designer footwear and diamond jewellery.
The Girls Gone Wired survey by women's cable television channel Oxygen Network found that 77 per cent of women surveyed would prefer a new plasma television to a diamond solitaire necklace and 56 per cent would opt for a new plasma TV over a weekend vacation in Florida.
The study, of 1,400 women and 700 men aged 15 to 49, found 86 per cent would prefer a new digital video camera to a pair of designer shoes, while if given 500 dollars to splurge, most women would choose an Ipod over a shopping spree.
Oxygen CEO Geraldine Laybourne said the survey results showed that women have largely closed the technology gender gap with men, owning 6.6 technology devices on average compared to 6.9 devices for men.
About 80 per cent of the women surveyed said they were comfortable using technology and one third described themselves as techies, Laybourne said.
Copyright 2006 dpa Deutsche Presse-Agentur GmbH
