Estimated read time: 1-2 minutes
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
THE CAR — Texting while driving — or any distracted driving for that matter — is no joke. It’s a serious danger to drivers, their passengers and everyone else on the road.
We’ve all seen the scared straight-type ads, the ones that depict truly tragic accidents that likely could’ve been prevented if a driver hadn’t been texting while driving. And more often than not, those kinds of ads truly hit home.
But as the saying goes, there’s more than one way to frost a cake. And the New Zealand Transport Agency sure has frosted a new and glorious cake.
In their recent ad called “Hello,” they do two things differently. First, they imply that it’s OK for passengers to intervene if the driver reaches for his or her cellphone, and second, the ad is lighthearted and even a little romantic.
Since the ad concept includes a small surprise element, I won’t describe it further. Just know that it is truly delightful and everything you could hope for if you like Lionel Richie covers and safe driving.
Martha Ostergar is the former Video Productions Manager of KSL.com. She has moved on to write elsewhere, but she can't seem to break her habit of cruising the Internet for amazing videos and writing about them. Follow her on Twitter at @monstergar.
