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-- WITH PHOTO -- TO HEALTH, MEDICAL, AND NATIONAL EDITORS:
American College of Physicians unveils new logo and tagline: 'Leading
Internal Medicine, Improving Lives'
PHILADELPHIA, April 10, 2014 /PRNewswire-USNewswire/ -- The American
College of Physicians (ACP) unveiled a new logo and tagline --'Leading
Internal Medicine, Improving Lives' -- today at Internal Medicine
2014, ACP's annual scientific meeting.
"ACP's new logo presents us in a contemporary, vibrant style, while
maintaining a link to our rich history by incorporating the
traditional element of the lamp of knowledge," said Steven Weinberger,
MD, FACP, executive vice president and CEO, ACP. "Our new tagline
speaks to the accomplishments of our members as well as to ACP's role
in the field of internal medicine."
The new logo and tagline mark the start of a campaign to strengthen
and reinvigorate ACP's identity among current and prospective members
that will carry over into the organization's centennial celebration in
2015. Individual product logos also will be updated to reflect the new
branding approach, unifying design elements across ACP's family of
products. ACP's multifaceted initiative will include videos, social
media outreach, profiles of members highlighting their
accomplishments, and a redesigned website.
"Medicine in the 21st century can achieve things that weren't even
dreamed of one hundred years ago, but the profession's commitment to
the fundamental values of excellence, compassion, and dedication to
our patients endures," said Molly Cooke, MD, FACP, president, ACP.
"The new logo represents ACP's support of our members as they master
the knowledge and skills demanded by a changing world of health care
while holding fast to the foundational values of internal medicine."
ACP's new logo and tagline also connect to the organization's
initiative in 2013 to fortify the identity of internists and reinforce
pride in the profession of internal medicine, which included a new
definition of internal medicine physicians: specialists who apply
scientific knowledge and clinical expertise to the diagnosis,
treatment, and compassionate care of adults across the spectrum from
health to complex illness.
About the American College of Physicians The American College of
Physicians (www.acponline.org) is the largest medical specialty
organization and the second-largest physician group in the United
States. ACP members include 137,000 internal medicine physicians
(internists), related subspecialists, and medical students committed
to advancing the science and practice of medicine. Internal medicine
physicians are specialists who apply scientific knowledge and clinical
expertise to the diagnosis, treatment, and compassionate care of
adults across the spectrum from health to complex illness. Follow ACP
on Twitter (www.twitter.com/acpinternists) and Facebook
(www.facebook.com/acpinternists).
Logo - http://photos.prnewswire.com/prnh/20140410/DC00887LOGO
SOURCE American College of Physicians
-0- 04/10/2014
/CONTACT: Steve Majewski, SMajewski@mail.acponline.org or 407-685-5420 (April 9-12)
/Photo: http://photos.prnewswire.com/prnh/20140410/DC00887LOGO
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.acponline.org
CO: American College of Physicians
ST: Pennsylvania
IN: HEA MTC
SU: TDS
PRN
-- DC00887 --
0000 04/10/2014 12:00:00 EDT http://www.prnewswire.com
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