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[STK]
[IN] AUT PUB
[SU] SVY
-- WITH PHOTO -- TO AUTO, AND NATIONAL EDITORS:
NADA Used Car Guide Names Top Truck and SUV Retention Values
MCLEAN, Va., March 24, 2014 /PRNewswire-USNewswire/ -- Large pickup
trucks have the highest retained value of all three-year-old light
duty trucks and SUVs at 62.5% of the Manufacturer Suggested Retail
Price (MSRP) for a typically equipped model, says the National
Automobile Dealers Association (NADA) Used Car Guide in the March
edition of NADA Perspective, a monthly industry trends report.
Mid-size vans ranked the lowest at 49.2%.
"Americans have always had a penchant for pickups," said Jonathan
Banks, executive automotive analyst of NADA Used Car Guide. "A
recovering housing market, better fuel economy and a wide range of
trim levels have helped increase demand and keep retention values
among the highest in the industry."
The highest retaining vehicle of all the segments is the Toyota Tacoma
in the mid-size pickup segment at 80.7%, while the lowest retaining
vehicle is the Suzuki Grand Vitara in the mainstream compact utility
segment at 41.5%.
In the mid-size utility segment, the Toyota 4Runner topped the list
with retention at 79.8%, which made it the second-highest retaining
vehicle in the industry behind the Toyota Tacoma mid-size pickup.
Toyota brand vehicles placed within the top two highest retention
values in each of the mainstream segments. Toyota also topped the
luxury large SUV segment with its Land Cruiser.
The Audi Q5 led the luxury compact utility segment with 67.8%
retention and is also among the segment's top sellers. Although the
segment is limited in supply, the leap in sales for the most-liked
models is evidence of its booming demand.
The hybrid SUV and truck segment on average retains at a rate of
54.3%, which is lower than nearly all other respective segments, with
the exception of mid-size vans. Toyota has two vehicles in the top
three spots; in first place, the Highlander's retention score of 64.4%
beat out the GMC Yukon Denali and Lexus RX by a combined average of
6.3 points.
"Although hybrid truck retention was lower than that of most other
segments, it was almost six points higher than hybrid car retention,"
said Banks. "This is consistent with overall truck performance, as the
group's retention largely outperformed that of cars."
NADA calculated retention figures for the most prevalent trim level of
three-year-old light duty trucks and SUVs. For the purposes of this
report, retention is a function of a three-month average (Jan. 2014 -
March 2014) of NADA's average trade-in value divided by a vehicle's
typically-equipped MSRP, not including any incentives or rebates
available at time of purchase.
Click here for the March edition of NADA Perspective.
About the NADA Used Car Guide
Since 1933, NADA Used Car Guide has earned its reputation as the
leading provider of vehicle valuation products, services and
information to businesses throughout the United States and worldwide.
NADA's editorial team collects and analyzes over one million combined
automotive and truck wholesale and retail transactions per month. Its
guidebooks, auction data, analysis and data solutions offer
automotive/truck, finance, insurance and government professionals the
timely information and reliable solutions they need to make better
business decisions. Visit nada.com/b2b to learn more.
About NADA
NADA represents nearly 16,000 new-car and -truck dealerships with more
than 32,000 domestic and international franchises. For more
information, visit www.nada.org.
Logo - http://photos.prnewswire.com/prnh/20110203/DC41745LOGO
SOURCE NADA Used Car Guide
-0- 03/24/2014
/CONTACT: Allyson Toolan, Manager, Public Relations, NADA Used Car Guide, (703) 821-7165, atoolan@nada.org
/Photo: http://photos.prnewswire.com/prnh/20110203/DC41745LOGO
/Web Site: http://www.nada.org/
CO: NADA Used Car Guide
ST: Virginia
IN: AUT PUB
SU: SVY
PRN
-- DC89199 --
0000 03/24/2014 14:45:00 EDT http://www.prnewswire.com
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