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SALT LAKE CITY — Two videos recently released showcase the spirit of Easter and encourage viewers to change and engage in new beginnings.
The "Starting Today" video was created by Radiant, a new values-based content provider owned by Boncom. The video is designed to motivate others to focus on the deeper meaning of Easter.
"The central message of the video is that change can begin at any time because of the resurrection of Jesus Christ — the defining event of Easter,” said Brandon Burton, the president of Boncom. “His life and teachings give us the hope and the help to bring about real, positive change in our lives.”
Radiant representatives launched a social media campaign in connection with the video, encouraging viewers to post "personal resolutions" on social media using the hashtag #StartingToday. Everyone is invited to the Starting Today website to watch the video, see others' resolutions and join the campaign.
The second video, "Because of Him," was released by the Church of Jesus Christ of Latter-day Saints. The LDS Church wants to extend an invitation for people to consider all that is possible in their lives because of Jesus Christ, according to a news release on lds.org.
In addition to the video, "Because of Him" explains the meaning of Easter and encourages viewers to use the hashtag #BecauseofHim on social media to share and discuss the message.
The video will be released in 17 languages.
